Set the frame deliberately
Set the frame deliberately
An article about weekend baking needs a hero image: a loaf of bread on a kitchen counter, with clean space on the right where the headline will sit.
Decide shot scale, placement, negative space and aspect ratio — then compare with the reference version.
A strong example (self-assessment — not machine-graded)
Medium shot of a rustic loaf of bread on a wooden kitchen counter, placed on the left third of the frame. Calm, uncluttered negative space on the right side where a headline can sit. Soft daylight from a window, warm editorial style. 16:9 wide header format.
Hint
The headline needs somewhere to live — reserve that space in the composition.
A ratio chosen first shapes every other framing decision.
Why this is the answer
Framing is four independent decisions: scale, placement, negative space and canvas. Stating them turns a lucky composition into a repeatable one — and when a result disappoints, you can change exactly one dial: “move the subject to the right third”, not “redo the whole prompt”. Reserving negative space is also a planning act: it is where real text will go.